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Microsoft’s Fight for Activision Is a Bet on the Future of Gaming

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(Bloomberg) — Microsoft Corp.’s $69 billion acquisition of Activision Blizzard Inc. has focused attention on the decades-old paradigm of console-exclusive games played on its Xbox and chief rival Sony Group Corp.’s PlayStation, but antitrust officials seeking to block the deal are potentially more concerned about the future of gaming in the cloud.Cloud gaming is still in its infancy. Most video games, from Activision’s Call of Duty, to Elden Ring, developed by FromSoftware Inc., are purchased individually for about $70 each and downloaded onto a console or computer. But Microsoft, one of the leading cloud computing service providers, is seeking to change that. It has focused its significant gaming efforts on building up a subscription service, Xbox Game Pass, which offers a library of more than 300 titles for about $10 a month for gamers who want to download games to play on the Xbox or PC. A higher tier of the subscription, at $15 a month, includes cloud gaming, which enables subscribers to stream certain games onto any device, even tablets and phones.

While cloud gaming is still nascent in terms of the technology and content available today, some analysts and executives think it could eventually make consoles less relevant. And Microsoft is in pole position with the infrastructure and content to increase its share. By bringing Activision titles like Candy Crush and Call of Duty under its roof, Microsoft is betting that it will be able to offer more games to its Game Pass subscribers. The FTC’s concern — and Sony’s too —  is that Microsoft will take an early lead in the cloud by adding Activision’s games, eventually making them all exclusive to its own platforms.

“We seek to stop Microsoft from gaining control over a leading independent game studio and using it to harm competition in multiple dynamic and fast-growing gaming markets,” Holly Vedova, director of the FTC’s Bureau of Competition, said in a statement accompanying the agency’s complaint.

Game Pass, which launched in 2017, has grown quickly and now has more than 25 million subscribers, far more than a similar offering from Sony, called PlayStation Plus. Microsoft added cloud gaming to Game Pass in 2020 and according to the FTC, more than 20 million gamers have streamed games from the cloud with the service. Microsoft has said that cloud gaming subscription services are essential to reach its goal of expanding to 3 billion gamers worldwide, and its vision of enabling gamers to play games across Windows, Xbox and smartphones.

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The cloud lets gamers stream and play graphically rich and technically complicated titles such as Assassin’s Creed Origins and Halo Infinite on less sophisticated devices like smartphones or tablets that otherwise lack the computing power or storage to support the games. The technology has proven tricky and has yet to take off more widely because of the high-quality graphics involved in games and the dependency on ultra-fast data processing necessary to make sure that every press of a button immediately corresponds to a movement in the game, with no lag, known as low-latency.

Microsoft has an edge over Sony here, since Microsoft’s cloud division Azure owns more than 200 data centers, which support the lower-latency cloud gaming services for its stable of titles on Game Pass. Sony doesn’t own data centers from which it can run its subscription service, PlayStation Plus. Sony launched a revamped version of the service in June, which offers similar subscription tiers with access to popular titles like Spider-Man and Returnal, but doesn’t offer new releases in the subscription package, as GamePass does.

Other tech giants have tried to to build up cloud gaming service without much success. Alphabet Inc.’s Google had Stadia, the search giant’s attempt to take on the video game console giants with a platform of its own. But after failing to gain traction with gamers, it will shutter next year. Amazon.com Inc.’s Luna+, which provides streaming access to more than 100 third-party games has also struggled to attract users. Nvidia Corp.’s GeForce NOW cloud gaming offering, which is much pricier with its top tier at $100 for 6 months, allows gamers to stream titles they already own.

The struggles to gain traction in cloud gaming make the FTC even more concerned that Microsoft can quickly dominate the market. Phil Spencer, head of Microsoft Gaming, has de-emphasized the role consoles will play in Microsoft’s future. The company loses from $100 to $200 on every Xbox it sells, according to Spencer. Meanwhile, cloud gaming is forecasted to bring in $5.1 billion revenue in 2022, according to industry analyst Omdia, and rise to $12.7 billion by 2027. That accounts for about 3% of the $172.7 billion in total gaming revenue expected this year.

FTC Chair Lina Khan has specifically highlighted her concern that Big Tech players may seek to leverage their power in adjacent markets to dominate emerging ones and is seeking to to avoid a repeat of the agency’s acquiescence when Meta Platforms Inc. bought Instagram and WhatsApp.

“By now, regulators understand that big tech firms will seek to use their power in one market to capture downstream markets,” said Vili Lehdonvirta, Oxford University professor of economic sociology and digital social research. “Microsoft doesn’t quite dominate the public cloud market, but they have a big edge over cloud gaming rivals who don’t own their own infrastructure and have to rent it from the cloud providers.”

The FTC is currently in court arguing its lawsuit against Meta over its proposed acquisition of Within Unlimited Inc., a virtual reality startup that makes a popular fitness app, Supernatural. In an unusual case, the FTC has alleged that Meta sought to buy the app in an effort to monopolize the nascent virtual reality industry.  Experts see similarities with the Microsoft case.

“Meta says ‘we want to move to the metaverse, we need to have apps to populate it and Within and Supernatural fit into that,” Yale School of Management’s Florian Ederer said. Microsoft argues the future is cloud gaming and they “need content for that cloud service. The Activision transaction is a road for populating that.”

Sony has been a staunch opponent to Microsoft’s deal, accusing the company of seeking to “lock in many consumers to Xbox” and leveraging its other products to “foreclose cloud gaming at a critical point of its evolution.” Analysts question whether Sony’s criticisms come from insecurity that the Japanese tech company lags behind Microsoft in diversifying away from console gaming. Sony typically releases its best first-party games onto PlayStation long before they appear anywhere else.

“If Sony is doubling down on its PlayStation business, that’s potentially very problematic,” said Joost Rietveld, an assistant professor of strategic management at the UCL School of management who has spoken to Microsoft and Sony representatives about the deal.

But Sony’s concerns about Microsoft shutting it out by making best-selling games like Call of Duty exclusive to Microsoft  have a precedent that the FTC has said it won’t ignore. After Microsoft’s purchase of ZeniMax Media was cleared by the European Commission in 2021, the company said it would release three future titles exclusively on its own products, according to the FTC’s complaint.

–With assistance from Dina Bass.

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Official Transformers-themed smartwatch for kids comes with a Qualcomm chip and two cameras – Yanko Design

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Created by Chinese OEM Xiao Tian Cai (also known as OKII) with official licensing from Hasbro, the Transformers-themed Z8 watch is perhaps the perfect piece of gear for children. It has everything they’d possibly want, from a blue-and-red design that hat-tips Optimus Prime, to an actual folding design that reveals two cameras – one for selfies, and one working as an action cam of sorts. The smartwatch is tailor-made for youngsters, with a trendy design they’d love to wear and flaunt. Aside from that rather fascinating flip-out body, the watch even has the Autobots logo as its wallpaper and theme. In fact, Xiao Tian Cai’s even hinted at a Megatron-inspired variant sometime later.

Designer: Xiao Tian Caii (aka OKII)

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The 1,999 yuan (USD $295) wearable comes with all the bells and whistles of a regular smartwatch, but is designed for children. A 760mAh battery gives it hours’ worth of use on a full charge, while 4G radio, dual-band WiFi, allows it to connect over the internet to help children stay in touch with their parents/guardians/friends. The front-facing camera lets kids click selfies, but flip the watch’s body up and you’ve got a rear camera that’s perfect for recording the world around you, as well as for character-recognition an language translation. The watch also has a heart-rate monitor, introducing children to the concept of health-tracking at a much younger age.

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The latest ‘Super Mario Bros. Movie’ trailer pits Cat Mario against Donkey Kong – Yahoo Movies Canada

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Over the weekend, Nintendo shared a surprise trailer for The Super Mario Bros. Movie. The 30-second clip shows additional footage from a scene that was first featured in the trailer Nintendo released last November. More importantly, it marks our first chance to hear Seth Rogen’s take on Donkey Kong. After Mario dons his cat suit, first introduced in 2013’s Super Mario 3D World, Rogen’s Donkey Kong starts laughing. “You got the cat box! I’m sorry,” the ape tells his one-time nemesis before turning serious. “Now you die.”

With Sunday’s trailer, Nintendo has now offered fans a chance to hear the entire ensemble cast of The Super Mario Bros. Movie, including Chris Pratt as Mario, Jack Black as Bowser and Anya Taylor-Joy as Peach. Following the release of the film’s second trailer, Mario creator Shigeru Miyamoto said Nintendo redesigned Donkey Kong’s model for the first time since the ape made the jump to 3D in 1994’s Donkey Kong Country. The company went for a more comical design reminiscent of Donkey Kong’s original character. The Super Mario Bros. Movie will arrive in theaters on April 7th.

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How to Change Yahoo Mail Password? Step by Step Guide (2023) – TrueTech Technology Magazine

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Whether you are locked out of your account, or are just concerned for your privacy and need to update your password regularly. Discover the easiest way to change Yahoo Mail password for your Yahoo account. With just a few simple steps, you can update your password and improve the security of your email account. Protect your personal information by following this straightforward guide on how to change Yahoo Mail password.”

How to change your Yahoo Mail Password?

You must first connect to your Yahoo Mail account using a web browser before you can change Yahoo mail password. Follow these instructions after logging into your account.

How to Change Yahoo Mail Password from your PC or Mac?

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How to Change Yahoo Mail Password? Step by Step Guide (2023)

  1. Go to the Yahoo Mail login page (https://login.yahoo.com/)
  2. Click on the “Sign In” button
  3. Enter your Yahoo Mail email address and password
  4. Once you are signed in, click on the gear icon located at the top right corner of the page.
  5. Select “Account Info” from the dropdown menu.
  6. Click on the “Account Security” tab.
  7. Click on the “Change password” button.
  8. Enter your current password, and then enter your new password twice. Make sure it is a strong password with a combination of letters, numbers, and special characters.
  9. Click on “Continue” and wait for the confirmation message that your password has been changed successfully.
  10. Sign out of your account, and then sign back in using your new password to ensure that it works properly.

By following these simple steps you can easily change your Yahoo mail password right from your computer.

How to Change Yahoo Mail Password from your Android Device?

I recommend you to use a PC but if you don’t have access to one, don’t worry, you can also change Yahoo mail password from an Android device. 

  1. Open the Yahoo Mail app on your Android device.
  2. Tap on the menu icon in the top left corner of the screen.
  3. Select “Settings” from the menu.
  4. Tap on “Account Info” and then select “Security.”
  5. Enter your current password, then tap on “Change Password.”
  6. Enter your new password and confirm it.
  7. Tap on “Save” to change your password.
  8. Log out of the Yahoo Mail app and then log back in using your new password to ensure it is working properly.

Please make sure that your new password meets minimum security requirements.

How to Change Yahoo Mail Password from your iOS Device?

Similar to Android, it is easy to change Yahoo mail password from your iOS.

  1. Open the Yahoo Mail app on your iOS device.
  2. Tap on the gear icon in the top left corner to access the settings.
  3. Scroll down and tap on “Accounts.”
  4. Select the Yahoo Mail account you want to change the password for.
  5. Tap on “Change Password.”
  6. Enter your current password and then enter the new password twice to confirm.
  7. Tap on “Save” to update your password.
  8. A message will appear to confirm that your password has been changed.

Remember to use a strong, unique password and to change it regularly for added security.

How to Recover Yahoo Mail Password?

Unable to sign into your Yahoo Mail account? No worries! Resetting your password is the solution. Simply follow the instructions below to change your Yahoo Mail password and regain access to your account in no time.

  1. Go to the Yahoo login page and click on “Forgot Password?”
  2. Enter the email address associated with your Yahoo account and click “Continue.”
  3. Choose a method to verify your identities, such as receiving a verification code via text message or email.
  4. Enter the verification code and click “Continue.
  5. Create a new password for your Yahoo account and click “Continue.”
  6. Log in to your Yahoo account with your new password.

Note: If you are unable to recover your password using the above steps, you can contact Yahoo customer support for further assistance.

How to Recover Yahoo Mail Password with your Phone Number?

To recover your Yahoo mail password with your phone number follow the below steps.

  1. Go to the Yahoo Mail login page, click on “Forgot password?”
  2. Enter your Yahoo email address and click on “Continue.”
  3. Select “I don’t have access to this email” and click on “Continue.”
  4. Enter the phone number associated with your Yahoo account and click on “Continue.”
  5. Yahoo will send a verification code to your phone number. Enter the code in the field provided and click on “Verify.”
  6. Once the verification code is accepted, you will be prompted to create a new password. Enter a new password and click on “Continue.”
  7. You will be asked to verify your new password by re-entering it. Once done, click on “Save.”
  8. Your password has now been reset and you can use your new password to log in to your Yahoo account.

Note: If you do not have access to the phone number associated with your account, you will need to contact Yahoo customer support for further assistance.

How to Recover Yahoo Mail Password with your Email?

To recover Yahoo mail password with your email follow the below steps.

  1. Go to the Yahoo login page.
  2. Click on the “Forgot password?” link.
  3. Enter the email address associated with your account.
  4. Click on “Continue
  5. You will be prompted to verify your identity. You can choose to receive a verification code via email.
  6. Once you have verified your identity, you will be prompted to create a new password for your account.
  7. Enter a new password and click on “Continue“.
  8. You should now be able to log in to your account with the new password.

How to Set Two Factor Authentication on Yahoo Mail?

I strongly suggest enabling this feature on all your digital platforms to prevent hacks and security breaches. With two-factor authentication, you’ll enjoy added protection for your accounts.

Follow these steps to set Two Factor Authentication:

  1. Go to the Yahoo Mail login page, enter your email address and password to log in.
  2. Once you are logged in, click on the “Settings” icon in the top-right corner of the screen.
  3. In the Settings menu, select “Security.”
  4. Under “Two-step verification,” click “Enable.”
  5. Follow the instructions to set up Two-step verification. This may include adding your mobile number and verifying it via text message or phone call.
  6. Once you have set up Two-step verification, you will be prompted to enter a verification code whenever you try to log in to your Yahoo Mail account from a new device or browser.
  7. Make sure you have your phone with you because you will receive a code, that us required to verify your identity.
  8. Once you enter the code, you will be logged in to your Yahoo Mail account.

You have now set Two Factor Authentication on your Yahoo Mail account. It is recommended to back up your Two Factor Authentication option in case you lose your phone or device.

Final Verdict

It is important to often refresh your Yahoo Mail password and set two-factor authentication for your account to safeguard yourself from hacks and data stealing. I hope this article helped you to change Yahoo mail password for your account successfully.

If you find this blog useful consider sharing it with your friends who are facing difficulties in terms of how to change Yahoo mail password or let them know about two-factor authentication to safeguard their account. Meanwhile, consider subscribing to our newsletter to get notified more about Yahoo tutorials and things happening in and around technology.


Posted By

Jeeva Shanmugam

Making spicy content on the Internet!


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