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Elon Musk says Twitter’s verified service with colors to start next week

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(Reuters) -Twitter Inc is planning to roll out its verified service next Friday with different colored checks for individuals, companies and governments, after a botched initial launch led to a surge in users impersonating celebrities and brands on the platform.

Chief Executive Elon Musk on Friday allotted colors for the categories – gold for companies, grey for governments and a blue check for individuals including celebrities.

“Painful, but necessary,” he said, adding that verified accounts will be manually authenticated before a check is activated.

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The revamped $8-per-month service will allow individuals to have a smaller, secondary logo of their organizations if verified by them, he said in another tweet on Friday. “Longer explanation next week.”

The social media platform on Monday delayed its relaunch to make it foolproof as the service is expected to help Twitter grow revenue at a time when Musk is trying to retain advertisers after buying the company last month for $44 billion.

The subscription service, which was termed by Musk as a “great leveler”, was paused on Nov. 11 as fake accounts mushroomed, forcing the world’s richest man to bring back the “official” badge to some users.

For instance, one user pretending to be drugmaker Eli Lilly and Co had tweeted that insulin would be free, setting off a drop in the company’s shares and forcing it to issue an apology.

The turmoil led several companies including General Motors and United Airlines to pause or pull back ads on the platform. User growth on Twitter, however, is at an all-time high, according to Musk.

(Reporting by Akanksha Khushi and Aditya Soni in Bengaluru; Editing by Saumyadeb Chakrabarty and Arun koyyur)

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Elon Musk found not guilty of fraud over Tesla tweet – BBC News – BBC News

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  1. Elon Musk found not guilty of fraud over Tesla tweet – BBC News  BBC News
  2. Elon Musk wins lawsuit over tweet  CTV News
  3. Tesla’s Elon Musk found not liable in trial over 2018 ‘funding secured’ tweets  Arab News
  4. Tesla and Elon Musk found not liable in trial over 2018 ‘funding secured’ tweets  Driving
  5. For Elon Musk, Two Cases About His Tweets, and Two Victories  The Wall Street Journal
  6. View Full Coverage on Google News

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NL Hydro Reports Record High Demand – VOCM

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  1. NL Hydro Reports Record High Demand  VOCM
  2. Electricity consumption reaches all-time peak, says N.L. Hydro  CBC.ca
  3. Hydro Close To Hitting ‘All-Time High’ On Demand Amid Arctic Blast  VOCM
  4. View Full Coverage on Google News

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Fuel made from Russian oil is being funneled to New York – Markets Insider

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  1. Fuel made from Russian oil is being funneled to New York  Markets Insider
  2. Oil’s New Map: How India Turns Russia Crude Into the West’s Fuel  BNN Bloomberg
  3. Indian refineries ditch US dollar to buy Russian oil amid Ukraine sanctions – report  Hindustan Times
  4. Oil’s new map: how India turns Russian crude into the West’s fuel  South China Morning Post
  5. Analysis | What Europe Risks With Wider Sanctions on Russian Oil  The Washington Post
  6. View Full Coverage on Google News

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