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Fanatics to become NHL official on-ice uniform outfitter in 2024-25

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Fanatics will become the NHL’s official on-ice uniform outfitter in 2024-25, taking the next step as a performance brand and longtime NHL partner in a 10-year agreement announced Tuesday.

This will be the first time the Fanatics logo will appear on game uniforms in professional sports. But the company has made Major League Baseball game uniforms with the Nike logo since 2017, and it has made the NHL Authentic Pro line of official performance and training apparel and headwear worn by players, coaches and staff since 2018.

Fanatics’ partnership with the NHL has evolved over the past two decades to include NHL e-commerce and retail operations, fan apparel and headwear, replica jerseys, licensed memorabilia, performance and training products, on-ice Stanley Cup champions apparel and headwear, and now official on-ice uniforms for players and authentic jerseys for fans.

“This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance and serving our players and fans,” NHL Commissioner Gary Bettman said. “… Our players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports.”

Fanatics CEO Michael Rubin called this a “seminal moment” in the company’s history and “a testament to the hands-on, collaborative relationship” it has built with the NHL over the years.

“I can’t wait to see our brand on official on-ice uniforms for the first time,” Rubin said.

Adidas has been the NHL’s official on-ice uniform outfitter since 2017-18 and will finish strong next season, said Brian Jennings, NHL senior executive vice president of marketing and chief branding officer.

Jennings has seen the jerseys for the 2023 Tim Hortons NHL Heritage Classic between the Calgary Flames and Edmonton Oilers at Commonwealth Stadium in Edmonton on Oct. 29 and the 2024 Discover NHL Winter Classic between the Vegas Golden Knights and Seattle Kraken at T-Mobile Park in Seattle on Jan. 1. He has been involved in the development of the jerseys for the 2024 Honda NHL All-Star Game at Scotiabank Arena in Toronto on Feb. 3.

“We’re going to be doing some incredible stuff next year to delight and excite our fans,” Jennings said. “What we anticipate is a professional and seamless transition. We’ll have a pivot point and move on over to Fanatics for the ’24-25 season with that same thrust for our event designs and team designs being at the forefront.”

When Fanatics takes over, the company won’t make radical changes, said Doug Mack, CEO of Fanatics Commerce, the merchandise division. It will have a multiyear plan to make gradual, data-driven changes over time, the way it has with products in the past.

“We look for evolution, not revolution,” said Mack said. “We’re not going to change it up just to change it up.”

Feedback from fans has helped guide the design process of replica NHL jerseys, leading to innovations like a more tailored female jersey and foldable crests for easier storage. Mack said replica jerseys have received a 4.5-star rating on a 5-star scale, on par with authentic products.

Feedback from players and equipment managers has contributed to the design process of the NHL Authentic Pro line and the on-ice Stanley Cup champions apparel.

“They understand the nuances and the importance of servicing, listening and having a feedback loop from the players and staff, which is really critical and will continue to be ongoing in this relationship,” Jennings said.

Each NHL game jersey today is made in a factory in Saint-Hyacinthe, Quebec, near Montreal. Fanatics will continue to use the same factory, the same specs for players and even some of the same fabrics, at least at first. The company has assembled a team of people with decades of experience working on NHL on-ice and performance products.

“We’re going to inject them into the equation so that we can bring Fanatics innovation with also the best of what’s been done in the past, and that’s why I think fans should be excited,” Mack said. “There’s a lot to like about what’s been done historically, but each time we’ve done something new with the NHL, we’ve actually taken that and taken it to the next level.”

What might the next level look like for official on-ice uniforms?

“I believe what you’ll see over time is an evolution in the chassis of the jersey, an evolution in design elements, and that’s going to be player-driven,” Mack said. “As you see the exciting stars of the game, we’re going to want to know what they feel will help them feel great about their performance. We’ll translate that into the product, and then the fan will be getting something that’s really player — and equipment manager — informed.”

Jennings said Fanatics will keep the NHL on the cutting edge.

“The vision projecting out two or three years is to really start to look at what innovations we can make in the uniform business,” Jennings said. “One of the things that we talk a lot about is making sure nobody leapfrogs us as far as having our sweater and our uniform being at the forefront of any of the leagues as far as world-class design and performance for the athlete.

“And then ultimately for a fan who wants an authentic jersey, they can get that, and Fanatics already makes a replica jersey that is certainly very fan friendly.”

Fanatics will apply the innovative vertical commerce model it uses for other products to the authentic NHL jerseys, allowing fans to purchase them in real time when, for example, a team acquires a player.

“We think we’ll be uniquely positioned to capitalize and grow the business,” Jennings said.

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NHL roundup: Hurricanes beat Flyers 6-4 for seventh straight win

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RALEIGH, N.C. (AP) — Martin Necas scored a go-ahead goal with 29 seconds left and the Carolina Hurricanes beat the Philadelphia Flyers 6-4 on Tuesday night.

It was the seventh straight win for the Hurricanes, who also got goals from Jack Roslovic, Jordan Martinook, Eric Robinson and Jackson Blake. Seth Jarvis added an empty-net goal in the final seconds.

Necas typically saves his game-winners for overtime, with nine in his career, but he was able to take care of business in regulation with his team-best seventh goal of the season.

Travis Konecny scored two goals and had two assists for the Flyers. Morgan Frost and Owen Tippett also scored for Philadelphia.

Aleksei Kolosov made 28 saves for the Flyers, who trailed 2-1, 3-1 and 4-3 but kept coming back. Carolina’s Pyotr Kochetkov struggled in net allowing four goals on just 16 shots.

Elsewhere in the NHL on Tuesday:

SABRES 5 SENATORS 1

BUFFALO, N.Y. (AP) — Bowen Byram and Tage Thompson scored 16 seconds apart to open the third period, and Buffalo snapped a three-game skid with a win over Ottawa.

Byram scored twice, JJ Peterka had two goals and an assist and Ukko-Pekka Luukkonen made 37 saves.

Ridly Greig converted his own rebound in cutting Buffalo’s lead to 2-1 with 7:31 left in the second period. Linus Ullmark made 29 saves in dropping to 1-4 in his past five starts.

Buffalo went up 3-1 on Byram’s second goal 21 seconds into the third period. The defenceman’s shot from inside the blue line sneaked through Ullmark, with the puck rolling down the goalie’s pad, dropping into the crease and trickling across the line. Thompson scored when he crashed the net, was knocked over by defender Jake Sanderson and was lying in the crease when Alex Tuch’s shot went in off his shoulder.

MAPLE LEAFS 4 BRUINS 0

TORONTO (AP) — Anthony Stolarz made 29 saves for his first shutout of the season in Toronto’s 4-0 victory over Boston.

Morgan Rielly had a goal and two assists as Toronto connected three times on the power play. William Nylander and Matthew Knies added a goal and an assist each. Mitch Marner had two assists of his own. Steven Lorentz rounded out the scoring into the empty net.

The Leafs played without captain Auston Matthews, who is listed as day-to-day with an upper-body injury.

Jeremy Swayman made 23 stops for Boston, which was coming off consecutive weekend shutouts of the Philadelphia Flyers and Seattle Kraken.

Toronto’s porous 31st-ranked power play scored for the second time in as many games at 8:44 of the second period when Rielly fired through a screen. Nylander banked in his team-leading 10th goal of the season on another man advantage 1:14 later for a 2-0 lead.

The Bruins entered the game 8-0-0 in the regular season against their Atlantic Division rival dating back to Jan. 14, 2023.

FLAMES 3 CANADIENS 2 (OT)

MONTREAL (AP) — Matt Coronato scored twice as Calgary came back to defeat Montreal in overtime.

Coronato tied the game with 2:46 remaining in regulation when he cruised into the slot and went off the post and in. He then buried the winning goal seven seconds into the extra period.

Connor Zary also scored for Calgary, which won its second game in seven outings. Dustin Wolf stopped 21 shots.

Joel Armia — with a short-handed goal — and Brendan Gallagher scored for Montreal (4-7-2). Armia also provided an assist, while Sam Montembeault made 32 saves as the Canadiens’ losing streak extended to four games.

Zary opened the scoring with his third 4:20 into the second period when he pounced on a loose puck in the slot and fired a shot past Montembeault.

Gallagher then slipped the puck between Wolf’s pads at 16:23 to level the score with his fifth of the season.

BLUES 3 LIGHTNING 2

ST. LOUIS (AP) — Jordan Kyrou, Alexey Toropchenko and Oskar Sundqvist scored to help St. Louis beat Tampa Bay 3-2.

Blues goaltender Jordan Binnington made 21 saves for his 149th career win moving him past Jake Allen for second place in franchise history, just two wins behind Mike Liut’s 151.

Nick Perbix and Victor Hedman scored, and Andrei Vasilevskiy made 20 saves for the Lightning who have lost three straight games.

Kyrou scored his fourth goal of the season 8:51 into the third period to give St. Louis a 3-1 lead.

Toropchenko scored his first goal of the season with 1:35 remaining in the second period to put St. Louis ahead 2-1 after Sundqvist tied the game with his first of the season 7:47 into the period.

ISLANDERS 4 PENGUINS 3 (SO)

NEW YORK (AP) — Bo Horvat scored the only goal in a shootout and New York rallied past Pittsburgh 4-3.

New York goalie Ilya Sorokin denied Rickard Rakell, Sidney Crosby and Kris Letang in the shootout and finished with 32 saves. Kyle Palmieri had a goal and an assist for the Islanders, who trailed 3-1 midway through the third period.

Simon Holmstrom and Jean-Gabriel Pageau scored in the third for New York. Horvat had two assists.

Evgeni Malkin had a goal and an assist to lead Pittsburgh. Crosby got his 598th career goal, and Michael Bunting also scored. Rakell added two assists.

Alex Nedeljkovich stopped 23 shots for the Penguins, who have lost seven of nine. They won their previous two following a six-game skid.

KINGS 5 WILD 1

ST. PAUL, Minn. (AP) — Trevor Lewis scored twice, Kevin Fiala added another on the power play and Los Angeles beat Minnesota 5-1.

Warren Foegele and Quinton Byfield also scored for Los Angeles, which was playing the second night of a back-to-back after a 3-0 win in Nashville a night earlier. David Rittich made 23 saves for the Kings.

Fiala, who was traded to Los Angeles in 2022 by Minnesota for a first-round pick draft pick and defenceman Brock Faber, scored his seventh goal of the season. He now has three goals and six assists in his last seven games against the Wild.

Minnesota, which had won three in a row, opened the scoring in the second period on Zach Bogosian’s first goal of the season. Goaltender Filip Gustavsson stopped 23 shots for the Wild.

JETS 3 UTAH 0

WINNIPEG, Man. (AP) — Nino Niederreiter scored twice in his 900th NHL career game and Connor Hellebuyck made 21 saves to help Winnipeg defeat Utah 3-0.

It was Hellebuyck’s second shutout of the season and 39th of this career.

Gabriel Vilardi also scored for the Jets. Adam Lowry assisted on both goals by Niederreiter.

Utah ended a run of picking up points in three consecutive games (1-0-2).

Karel Vejmelka stopped 25 shots for Utah in its second stop on a four-game road trip.

Jets winger Kyle Connor had his franchise-record, season-opening points streak end at 12 games.

AVALANCHE 6 KRAKEN 3

DENVER (AP) — Arturri Lehkonen scored the go-ahead goal on a power play in his season debut and Nathan MacKinnon had five assists as Colorado beat Seattle 6-3.

Mikko Rantanen added two goals for the Avalanche, who snapped a three-game losing streak. Ivan Ivan, Nikolai Kovalenko and Chris Wagner also scored for Colorado.

Cale Makar had two assists but the star defenceman barely played in the second half of the game and appeared to be slowed by an apparent injury during a brief shift.

MacKinnon and Makar extended their season-opening point streaks to 13 games.

Lehkonen played for the first time since off-season shoulder surgery.

Jared McCann, Jaden Schwartz and Brandon Montour scored for the Kraken.

CANUCKS 5 DUCKS 1

ANAHEIM, Calif. (AP) — Brock Boeser, Danton Heinen and Kiefer Sherwood had a goal and an assist apiece, and Quinn Hughes recorded his 300th career assist in Vancouver’s victory over Anaheim.

Jake DeBrusk and Elias Pettersson also scored and Hughes had three assists for the Canucks, who have won six of eight. Kevin Lankinen made 21 saves in Vancouver’s sixth consecutive win over the Ducks.

Olen Zellweger scored a power-play goal early in the first period for Anaheim, which has lost seven of nine. Lukas Dostal stopped 31 shots.

Canucks goalie Thatcher Demko took shots from teammates again after the morning skate, and he could return to practice this week. The Southern California native and 2023-24 Vezina Trophy finalist hasn’t played this season due to a knee injury incurred late last season.

SHARKS 2 BLUE JACKETS 1 (OT)

SAN JOSE, Calif. (AP) — Alex Wennberg scored 3:11 into overtime and San Jose celebrated the return of No. 1 overall draft pick Macklin Celebrini with a win over Columbus.

Defenceman Jack Thompson scored his first career goal for the Sharks (4-8-2), who entered the night with the worst record in the NHL. San Jose has won four of five.

Celebrini, the top pick in the 2024 NHL draft, missed 12 games with a hip injury he sustained in the season opener Oct. 10 — an injury first incurred during the pre-season. Celebrini didn’t score and missed a shot early in overtime.

San Jose goalie Vitek Vanacek was fantastic in net, making 49 saves.

Blue Jackets right wing Kirill Marchenko scored for the second consecutive game. Columbus (5-6-1) has lost three straight.

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Canada’s Dabrowski and New Zealand’s Routliffe pick up second win at WTA Finals

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RIYADH, Saudi Arabia – Canada’s Gabriela Dabrowski and New Zealand’s Erin Routliffe remain undefeated in women’s doubles at the WTA Finals.

The 2023 U.S. Open champions, seeded second at the event, secured a 1-6, 7-6 (1), (11-9) super-tiebreak win over fourth-seeded Italians Sara Errani and Jasmine Paolini in round-robin play on Tuesday.

The season-ending tournament features the WTA Tour’s top eight women’s doubles teams.

Dabrowski and Routliffe lost the first set in 22 minutes but levelled the match by breaking Errani’s serve three times in the second, including at 6-5. They clinched victory with Routliffe saving a match point on her serve and Dabrowski ending Errani’s final serve-and-volley attempt.

Dabrowski and Routliffe will next face fifth-seeded Americans Caroline Dolehide and Desirae Krawczyk on Thursday, where a win would secure a spot in the semifinals.

The final is scheduled for Saturday.

This report by The Canadian Press was first published on Nov. 5, 2024.

The Canadian Press. All rights reserved.

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Allen nets shutout as Devils burn Oilers 3-0

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EDMONTON – Jake Allen made 31 saves for his second shutout of the season and 26th of his career as the New Jersey Devils closed out their Western Canadian road trip with a 3-0 victory over the Edmonton Oilers on Monday.

Jesper Bratt had a goal and an assist and Stefan Noesen and Timo Meier also scored for the Devils (8-5-2) who have won three of their last four on the heels on a four-game losing skid.

The Oilers (6-6-1) had their modest two-game winning streak snapped.

Calvin Pickard made 13 stops between the pipes for Edmonton.

TAKEAWAYS

Devils: In addition to his goal, Bratt picked up his 12th assist of the young season to give him nine points in his last eight games and now 15 points overall. Nico Hischier remains in the team lead, picking up an assist of his own to give him 16 points for the campaign. He has a point in all but four games this season.

Oilers: Forward Leon Draisaitl was held pointless after recording six points in his previous two games and nine points in his previous four. Draisaitl usually has strong showings against the Devils, coming into the contest with an eight-game point streak against New Jersey and 11 goals in 17 games.

KEY MOMENT

New Jersey took a 2-0 lead on the power play with 3:26 remaining in the second period as Hischier made a nice feed into the slot to Bratt, who wired his third of the season past Pickard.

KEY RETURN?

Oilers star forward and captain Connor McDavid took part in the optional morning skate for the Oilers, leading to hopes that he may be back sooner rather than later. McDavid has been expected to be out for two to three weeks with an ankle injury suffered during the first shift of last Monday’s loss in Columbus.

OILERS DEAL FOR D-MAN

The Oilers have acquired defenceman Ronnie Attard from the Philadelphia Flyers in exchange for defenceman Ben Gleason.

The 6-foot-3 Attard has spent the past three season in the Flyers organization seeing action in 29 career games. The 25-year-old right-shot defender and Western Michigan University grad was originally selected by Philadelphia in the third round of the 2019 NHL Entry Draft. Attard will report to the Oilers’ AHL affiliate in Bakersfield.

UP NEXT

Devils: Host the Montreal Canadiens on Thursday.

Oilers: Host the Vegas Golden Knights on Wednesday.

This report by The Canadian Press was first published Nov. 4, 2024.

The Canadian Press. All rights reserved.

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